Press release: Capital Mills provides follow-on investment in Gladcloud
Fueling Gladcloud’s rapid global scale-up
Channel Partner Marketing Technology
Capital Mills Provides Follow-On Investment in Gladcloud, Recognizing Rapid Scale-Up in Channel Partner Marketing Technology
Dublin, October 2025 – Capital Mills, a leading Dutch investment firm, is pleased to announce its non-dilutive follow-on investment in Gladcloud, the innovative channel partner marketing platform for social media. Having first invested in Gladcloud in February 2023, Capital Mills has witnessed the company’s remarkable growth and accelerated market traction over the past two years.
Gladcloud enables brands to leverage the social media channels of their retail partners at scale, driving local reach, conversions, and cost-effective campaigns through programmatically customized, brand-safe content.
Since Capital Mills came on board, Gladcloud has significantly expanded its client base—working with world-leading brands across the beverages, FMCG, and on-demand marketplace retail sectors including PepsiCo, Carlsberg Group, Uber Eats, Treatwell and The HEINEKEN Company.
The platform’s geographic footprint and technology offering have grown substantially, delivering measurable impact for both global brands and their retail partners.
Proven Growth & Global Brand Adoption
Key developments since Capital Mills’ initial investment include:
Expansion into multiple new international markets
Strong adoption by global FMCG and on-demand marketplace brands
Increased investment in data-driven automation and content personalization
These milestones highlight Gladcloud’s ability to deliver measurable results and scale efficiently in the fast-evolving digital marketing ecosystem.
Capital Mills Strengthens Partnership with Gladcloud
“We are delighted to double down on our partnership with Gladcloud,” said René Delsing, Partner at Capital Mills.
“Their achievements since early 2023 prove the strength of the founding team and the scalability of their solution. Gladcloud’s ability to drive hyper-local engagement using data-driven automation is delivering results for some of the biggest brands in the world.”
René Delsing
Partner at Capital Mills
“Capital Mills has been a true partner for growth since our initial collaboration. Their flexible non-dilutive financing and strategic insights have supported our expansion, allowing us to invest more aggressively in technology and customer success.”
Keith Curley
Co-founder Cladcloud
Supporting Continued Growth & Market Expansion
This follow-on investment will further fuel Gladcloud’s growth, supporting the company as it deepens relationships with existing customers and enters new markets.
About Gladcloud
Gladcloud is a channel partner marketing platform that drives scalable, local reach and conversions for brands by leveraging retail partner social media channels with customized, programmatic content.
About Capital Mills
The Netherlands – based Capital Mills is a venture capitalist founded in 2015 and backed by a group of experienced entrepreneurial investors. Focused on long–term collaboration and active support it invests in fast-growing B2B SaaS companies with state-of-the-art technology and ambitious founders.
