Capital Mills invests in PR startup PressPage
Chicago, January 17, 2017
Public Relations startup PressPage has taken on an investment from Capital Mills, a Dutch venture fund. It will be used to professionalize the organization and accelerate growth.
The company offers PR and communications professionals a platform which supports them in their daily work. From the creation and maintenance of advanced newsrooms to distribution of news and the analysis of results. With the PressPage platform evolving at a fast pace, more and more PR activities are supported.
With offices in Chicago and Amsterdam, PressPage services over 300 customers worldwide. Notable brands include Mercedes-Benz, TransUnion, Hershey’s and T-Mobile. The fastest growing markets are the United States and Germany. “We see a growing number of companies actively looking for new solutions to support their PR activities”, says co-founder and CEO Sébastien Willems. “There is a lot of movement in the PR market, so this is a perfect time to expand our commercial team and accelerate our growth.”
Building a PR brand
PressPage will use part of the investment to build its own marketing and PR. Willems: “We help our customers with their campaigns on a daily basis, but we haven’t been spending enough time on our own communications strategy. That will completely change this year.” The company also sees opportunities to expand its platform, resulting in a larger target audience. The technical development will therefore be accelerated as well.
“From the beginning, Capital Mills has shown interest and commitment to work on the foundation of the company”, says Willems. “We are excited to work with them to enable future growth.”
Erwin van der Veen, partner at Capital Mills: “PressPage has developed a unique platform for the PR market with outstanding usability and more functionality than similar products. The company is now at a stage where it can start to scale up in the US and EU. We are going to help PressPage do exactly that”.
PressPage provides a SaaS PR platform with additional services for creation of advanced social newsrooms, virtual press centers and online media hubs. Its technology enables brands to publish and distribute rich content and provides direct insights into the results. PressPage empowers PR professionals by adding efficiency and effectiveness to their daily work routine.
ABOUT CAPITAL MILLS
Capital Mills is a Dutch venture capital firm that is focused on the long-term collaboration and active support of innovative companies in the Saas, Healthy Living and Leisure markets. Backed by a group of experienced entrepreneurs, Capital Mills prefers to participate on or from Series A round financing onwards.