Capital Mills has acquired an interest in Mopinion.

Mopinion is an innovative reporting platform for feedback from websites and apps. The company offers a SaaS (Software-as-a-Service) solution for organizations to improve their websites and apps on the basis of feedback they receive from customers. The software enables organizations to gain real-time insight into how customers experience their digital channels and what actions they need to take to retain customers.

The growth capital will enable Mopinion to accelerate the further development of its technology and to roll it out in other European countries and the USA. Mopinion provides services to customers in the high-end SME market and major national and international players such as Microsoft, BMW, TomTom and Interpolis.